Brand Guidelines

The look of the living desert

For partners, press, and event volunteers — how to represent Copper Sanctuary consistently.

Color

Copper core, desert palette

Brand copper anchors the identity; the desert tones came with our v2 site and the Seed Pack Program.

Copper Primary#B87333
Copper Light#D4924A
Nature Green#4A7C59
Terracotta#C1603C
Sage#8CA188
Warm Sun#E9B44C
Sand#F6EFE3
Neutral 950#0A0A0A
Typography

Three voices, one system

Display — Outfit

Bring the Sonoran Desert back to your yard

Body — Inter

We grow and give away free seed packs of native Sonoran Desert plants to Arizona homeowners, supporting pollinators, hummingbirds, and native bees.

Technical — JetBrains Mono

EIN 33-3319870 · 501(c)(3) · est. Arizona

Tone of Voice

Warm, grassroots, Arizona-proud

Sound like a neighbor

Community-focused and plainspoken — never corporate. We say "your yard," not "residential parcels."

Stay honest

Programs are labeled for exactly what they are — live, research, or planning. We never overstate where we're at.

Love the desert out loud

The Sonoran Desert is the hero of every story we tell. Conservation action, told with Arizona pride.